Who is Dawn Holly Jewellery...
Who is Dawn Holly Jewellery and how did we get here…
Dawn Holly was born as The Jewel Company. Set up as an earning opportunity for Women in New Zealand it quickly became a household name for many. Like all new businesses that are a hit and grow too fast – continued growth was difficult at best and with the world going into financial crisis it was only sheer determination that stopped Dawn Holly Jewellery disappearing completely along with many other fashion brands.
It seems a lifetime ago and now in 2022 we have a different opportunity with Pandemics and lock downs a subtle encouragement to “do things differently”
What does this mean for Dawn Holly Jewellery? A whole new landscape for marketing a product with the catch line “seeing is believing.” How do we capture the new love for our jewellery without our customers having the opportunity to see, touch, feel and wear our jewellery before making a purchase? How do we share the enthusiasm for our gorgeous, high quality yet affordable product?
Like many fashion items that seem to wear once and be disposable – our collection is nothing like this.
We may not be the “real deal” as in solid gold or Silver but years of research and development when creating our brand has given us confidence that the product we have is really amazing. Created with the same components as 9 and 18 carat gold its authentic look is no surprise. We have all of our pieces cast in a Brass Base metal and then electroplated in 18 carat gold or Real Rhodium. We also plate in a higher micron thickness which means the wearability and durability of our jewellery is right up there. We all know what Gold is, but not everyone is aware of Real Rhodium. Putting it simply this metal is a member of the Platinum family and one of its strongest qualities is the fact that it does not oxidise. Where you will need to clean silver jewellery when it has been resting in your jewellery box, you won’t need to do this with our Real Rhodium Plated Jewellery! It keeps its lovely silver colour and matches really, nicely with your White Gold Jewellery (and you may not know this but that’s because White Gold Jewellery starts off plated in Real Rhodium).
We have styles to compliment many looks and if you really feel you would like to see us in “real life” well we are still open to sharing our collection through our Showcase Events – get in touch and we can see what we can do! However, in the meantime visit us online at www.dawnholly.co.nz and shop with the confidence that you will love the pieces that you will receive directly to your door!